A
-
Acceleration
Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
-
Attitudinal Loyalty
Omnichannel Strategy: The Impact of Integrated Interaction Quality and Perceived Fluency on Customer Attitudinal Loyalty Through Positive Experience [Volume 20, Issue 48, 2021, Pages 87-113]
B
-
Behavioral Intentions
Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2021, Pages 177-198]
-
Big data
Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
-
Big Data Analytics
Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
-
Blockchain-Based Digital Advertising
Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
-
Brand love
The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]
-
Brand Oriented
Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2021, Pages 13-42]
-
Buying Behavior of Consumers
Reflection on post-purchase cognitive dissonance: Analysis of factors affecting the buying behavior of fashion clothing consumers with the role of gender moderator [Volume 20, Issue 45, 2021, Pages 13-38]
-
Buzz marketing
Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
-
BWM Technique
Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]
C
-
Challenges of the Banking Industry
Presenting a Model of Factors Affecting the Coopetition Formation and Consequences:
A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
-
Cognitive Marketing
Narrative experience of cognitive marketing researchers in the Islamic Republic of Iran [Volume 20, Issue 48, 2021, Pages 43-60]
-
Collaboration
Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
-
Consumer Behavior
Presenting a Pattern for Consumer’s PrePurchase Behavior [Volume 20, Issue 46, 2021, Pages 168-192]
-
Consumer behavioral response
Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
-
Consumer Decision Making
Presenting a Pattern for Consumer’s PrePurchase Behavior [Volume 20, Issue 46, 2021, Pages 168-192]
-
Consumer Trust
Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
-
Coopetition
Presenting a Model of Factors Affecting the Coopetition Formation and Consequences:
A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
-
Coopetition Tendency
Presenting a Model of Factors Affecting the Coopetition Formation and Consequences:
A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
-
Coronavirus
Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
-
COVID- 19
Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
-
Crisis
Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2021, Pages 114-141]
-
Crisis Management
Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2021, Pages 114-141]
-
Customer behavior
Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
-
Customer dissatisfaction
Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
-
Customer Experience
Identification of factors affecting customer experience using a meta‐synthesis approach [Volume 20, Issue 48, 2021, Pages 142-176]
-
Customer Revenge
Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]
D
-
Dairy Consumption
Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
E
-
Economic Growth
Entrepreneurship development strategies in the context of university-industry relationship
Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
-
Ecosystem
Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
-
Electronic Platform
Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]
-
Entrepreneurship Center
Entrepreneurship development strategies in the context of university-industry relationship
Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
-
Entrepreneurship Development
Entrepreneurship development strategies in the context of university-industry relationship
Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
-
Entrepreneurship Process
Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2021, Pages 13-42]
-
Equational Structural Model
Providing a Model of the Effectiveness of Influencer Marketing Strategy on the Instagram Platform [Volume 20, Issue 46, 2021, Pages 113-141]
-
Experiential Value
Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2021, Pages 177-198]
G
-
Gamification marketing
The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]
-
Green product branding
Designing a model for branding green products in the food industry [Volume 20, Issue 47, 2021, Pages 164-188]
-
Grounded theory
Presenting a Model of Factors Affecting the Coopetition Formation and Consequences:
A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
-
Grounded theory
Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
-
Grounded theory
Designing a Sustainability Marketing Model in the Iranian Banking Industry [Volume 20, Issue 47, 2021, Pages 88-110]
-
Grounded theory. Knowledge base
Provide an open strategy implementation model in knowledge-based companies [Volume 20, Issue 47, 2021, Pages 137-163]
H
-
Hedonic shopping
Provide a Causal Model of Variables Related to the Intention to Repurchase in the B2C Online Auction [Volume 20, Issue 45, 2021, Pages 144-168]
-
Hedonic values
The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]
I
-
Influencer Marketing Strategy
Providing a Model of the Effectiveness of Influencer Marketing Strategy on the Instagram Platform [Volume 20, Issue 46, 2021, Pages 113-141]
-
Influencers
Providing a Model of the Effectiveness of Influencer Marketing Strategy on the Instagram Platform [Volume 20, Issue 46, 2021, Pages 113-141]
-
Instagram
Providing a Model of the Effectiveness of Influencer Marketing Strategy on the Instagram Platform [Volume 20, Issue 46, 2021, Pages 113-141]
-
Integrated Interaction Quality
Omnichannel Strategy: The Impact of Integrated Interaction Quality and Perceived Fluency on Customer Attitudinal Loyalty Through Positive Experience [Volume 20, Issue 48, 2021, Pages 87-113]
K
-
Keywords: brand
Investigating the effect of brand leadership on organizational reputation; Explain the mediating role of organizational legitimacy [Volume 20, Issue 46, 2021, Pages 142-167]
-
Keywords: Nostalgia
Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2021, Pages 177-198]
L
-
Large Companies
Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
M
-
Marekting- mix
Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
-
Market Maven
Reflection on post-purchase cognitive dissonance: Analysis of factors affecting the buying behavior of fashion clothing consumers with the role of gender moderator [Volume 20, Issue 45, 2021, Pages 13-38]
-
Meta-synthesis
Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]
-
Meta-synthesis
Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
-
Meta‐synthesis
Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2021, Pages 114-141]
-
Meta-Synthesis Method
Identification of factors affecting customer experience using a meta‐synthesis approach [Volume 20, Issue 48, 2021, Pages 142-176]
-
Mindfulness
Value creation for the customer by creating mindfulness of online payment application services [Volume 20, Issue 45, 2021, Pages 120-143]
-
Mobile e-commerce
Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
-
Mobile food ordering app
Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
-
Multiple empowerment
Provide a framework for the successful entry of female students into the field of start-ups [Volume 20, Issue 46, 2021, Pages 39-64]
O
-
Omnichannel Strategy
Omnichannel Strategy: The Impact of Integrated Interaction Quality and Perceived Fluency on Customer Attitudinal Loyalty Through Positive Experience [Volume 20, Issue 48, 2021, Pages 87-113]
-
Online auction
Provide a Causal Model of Variables Related to the Intention to Repurchase in the B2C Online Auction [Volume 20, Issue 45, 2021, Pages 144-168]
-
Open strategy
Provide an open strategy implementation model in knowledge-based companies [Volume 20, Issue 47, 2021, Pages 137-163]
P
-
Pandemic
Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
-
Perceived Ease of Use
Value creation for the customer by creating mindfulness of online payment application services [Volume 20, Issue 45, 2021, Pages 120-143]
-
Perceived Fluency
Omnichannel Strategy: The Impact of Integrated Interaction Quality and Perceived Fluency on Customer Attitudinal Loyalty Through Positive Experience [Volume 20, Issue 48, 2021, Pages 87-113]
-
Perceived Usefulness
Value creation for the customer by creating mindfulness of online payment application services [Volume 20, Issue 45, 2021, Pages 120-143]
-
Positive Experience
Omnichannel Strategy: The Impact of Integrated Interaction Quality and Perceived Fluency on Customer Attitudinal Loyalty Through Positive Experience [Volume 20, Issue 48, 2021, Pages 87-113]
-
PrePurchase Consumer Behavior
Presenting a Pattern for Consumer’s PrePurchase Behavior [Volume 20, Issue 46, 2021, Pages 168-192]
R
-
Repurchase intention
Provide a Causal Model of Variables Related to the Intention to Repurchase in the B2C Online Auction [Volume 20, Issue 45, 2021, Pages 144-168]
S
-
Self-Congruity Theory
Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
-
Sense of belonging
Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2021, Pages 177-198]
-
Shannon Entropy
Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2021, Pages 114-141]
-
Small Businesses
Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
-
Social Connectedness
Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2021, Pages 177-198]
-
Startup
Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
-
Start-ups
Provide a framework for the successful entry of female students into the field of start-ups [Volume 20, Issue 46, 2021, Pages 39-64]
-
Start-ups
Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2021, Pages 13-42]
-
Strategic Analysis
Entrepreneurship development strategies in the context of university-industry relationship
Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
-
Strategic Response to Crisis
Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2021, Pages 114-141]
-
Student girls
Provide a framework for the successful entry of female students into the field of start-ups [Volume 20, Issue 46, 2021, Pages 39-64]
-
Sustainability Development
Designing a Sustainability Marketing Model in the Iranian Banking Industry [Volume 20, Issue 47, 2021, Pages 88-110]
-
Sustainability Marketing
Designing a Sustainability Marketing Model in the Iranian Banking Industry [Volume 20, Issue 47, 2021, Pages 88-110]
T
-
Targeted capacity building
Provide a framework for the successful entry of female students into the field of start-ups [Volume 20, Issue 46, 2021, Pages 39-64]
-
Teenager
Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
-
Thematic Analysis
Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2021, Pages 13-42]
-
Thematic Analysis
Identifying the Dimensions and Components of Consumer Nationalism by Mixed Method: Study of Iran’s Clothing Industry [Volume 20, Issue 48, 2021, Pages 61-86]
-
Trust in Advertising
Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
U
-
University and Industry
Entrepreneurship development strategies in the context of university-industry relationship
Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
-
Utilitarian values
The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]
V
-
Value
Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
-
Value Creation
Value creation for the customer by creating mindfulness of online payment application services [Volume 20, Issue 45, 2021, Pages 120-143]
W
-
Website quality
Provide a Causal Model of Variables Related to the Intention to Repurchase in the B2C Online Auction [Volume 20, Issue 45, 2021, Pages 144-168]
-
Word of mouth Marketing
Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
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