Keyword Index

A

  • Acceleration Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
  • Attitudinal Loyalty Omnichannel Strategy: The Impact of Integrated Interaction Quality and Perceived Fluency on Customer Attitudinal Loyalty Through Positive Experience [Volume 20, Issue 48, 2021, Pages 87-113]

B

  • Behavioral Intentions Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2021, Pages 177-198]
  • Big data Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
  • Big Data Analytics Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
  • Blockchain-Based Digital Advertising Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
  • Brand love The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]
  • Brand Oriented Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2021, Pages 13-42]
  • Buying Behavior of Consumers Reflection on post-purchase cognitive dissonance: Analysis of factors affecting the buying behavior of fashion clothing consumers with the role of gender moderator [Volume 20, Issue 45, 2021, Pages 13-38]
  • Buzz marketing Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
  • BWM Technique Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]

C

  • Challenges of the Banking Industry Presenting a Model of Factors Affecting the Coopetition Formation and Consequences: A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
  • Cognitive Marketing Narrative experience of cognitive marketing researchers in the Islamic Republic of Iran [Volume 20, Issue 48, 2021, Pages 43-60]
  • Collaboration Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
  • Consumer Behavior Presenting a Pattern for Consumer’s PrePurchase Behavior [Volume 20, Issue 46, 2021, Pages 168-192]
  • Consumer behavioral response Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
  • Consumer Decision Making Presenting a Pattern for Consumer’s PrePurchase Behavior [Volume 20, Issue 46, 2021, Pages 168-192]
  • Consumer Trust Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
  • Coopetition Presenting a Model of Factors Affecting the Coopetition Formation and Consequences: A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
  • Coopetition Tendency Presenting a Model of Factors Affecting the Coopetition Formation and Consequences: A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
  • Coronavirus Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
  • COVID- 19 Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
  • Crisis Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2021, Pages 114-141]
  • Crisis Management Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2021, Pages 114-141]
  • Customer behavior Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
  • Customer dissatisfaction Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
  • Customer Experience Identification of factors affecting customer experience using a meta‐synthesis approach [Volume 20, Issue 48, 2021, Pages 142-176]
  • Customer Revenge Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]

D

  • Dairy Consumption Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]

E

  • Economic Growth Entrepreneurship development strategies in the context of university-industry relationship Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
  • Ecosystem Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
  • Electronic Platform Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]
  • Entrepreneurship Center Entrepreneurship development strategies in the context of university-industry relationship Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
  • Entrepreneurship Development Entrepreneurship development strategies in the context of university-industry relationship Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
  • Entrepreneurship Process Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2021, Pages 13-42]
  • Equational Structural Model Providing a Model of the Effectiveness of Influencer Marketing Strategy on the Instagram Platform [Volume 20, Issue 46, 2021, Pages 113-141]
  • Experiential Value Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2021, Pages 177-198]

G

  • Gamification marketing The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]
  • Green product branding Designing a model for branding green products in the food industry [Volume 20, Issue 47, 2021, Pages 164-188]
  • Grounded theory Presenting a Model of Factors Affecting the Coopetition Formation and Consequences: A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
  • Grounded theory Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
  • Grounded theory Designing a Sustainability Marketing Model in the Iranian Banking Industry [Volume 20, Issue 47, 2021, Pages 88-110]
  • Grounded theory. Knowledge base Provide an open strategy implementation model in knowledge-based companies [Volume 20, Issue 47, 2021, Pages 137-163]

H

  • Hedonic shopping Provide a Causal Model of Variables Related to the Intention to Repurchase in the B2C Online Auction [Volume 20, Issue 45, 2021, Pages 144-168]
  • Hedonic values The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]

I

  • Influencer Marketing Strategy Providing a Model of the Effectiveness of Influencer Marketing Strategy on the Instagram Platform [Volume 20, Issue 46, 2021, Pages 113-141]
  • Influencers Providing a Model of the Effectiveness of Influencer Marketing Strategy on the Instagram Platform [Volume 20, Issue 46, 2021, Pages 113-141]
  • Instagram Providing a Model of the Effectiveness of Influencer Marketing Strategy on the Instagram Platform [Volume 20, Issue 46, 2021, Pages 113-141]
  • Integrated Interaction Quality Omnichannel Strategy: The Impact of Integrated Interaction Quality and Perceived Fluency on Customer Attitudinal Loyalty Through Positive Experience [Volume 20, Issue 48, 2021, Pages 87-113]

K

  • Keywords: brand Investigating the effect of brand leadership on organizational reputation; Explain the mediating role of organizational legitimacy [Volume 20, Issue 46, 2021, Pages 142-167]
  • Keywords: Nostalgia Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2021, Pages 177-198]

L

  • Large Companies Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]

M

  • Marekting- mix Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
  • Market Maven Reflection on post-purchase cognitive dissonance: Analysis of factors affecting the buying behavior of fashion clothing consumers with the role of gender moderator [Volume 20, Issue 45, 2021, Pages 13-38]
  • Meta-synthesis Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]
  • Meta-synthesis Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
  • Meta‐synthesis Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2021, Pages 114-141]
  • Meta-Synthesis Method Identification of factors affecting customer experience using a meta‐synthesis approach [Volume 20, Issue 48, 2021, Pages 142-176]
  • Mindfulness Value creation for the customer by creating mindfulness of online payment application services [Volume 20, Issue 45, 2021, Pages 120-143]
  • Mobile e-commerce Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
  • Mobile food ordering app Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
  • Multiple empowerment Provide a framework for the successful entry of female students into the field of start-ups [Volume 20, Issue 46, 2021, Pages 39-64]

N

O

  • Omnichannel Strategy Omnichannel Strategy: The Impact of Integrated Interaction Quality and Perceived Fluency on Customer Attitudinal Loyalty Through Positive Experience [Volume 20, Issue 48, 2021, Pages 87-113]
  • Online auction Provide a Causal Model of Variables Related to the Intention to Repurchase in the B2C Online Auction [Volume 20, Issue 45, 2021, Pages 144-168]
  • Open strategy Provide an open strategy implementation model in knowledge-based companies [Volume 20, Issue 47, 2021, Pages 137-163]

P

  • Pandemic Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
  • Perceived Ease of Use Value creation for the customer by creating mindfulness of online payment application services [Volume 20, Issue 45, 2021, Pages 120-143]
  • Perceived Fluency Omnichannel Strategy: The Impact of Integrated Interaction Quality and Perceived Fluency on Customer Attitudinal Loyalty Through Positive Experience [Volume 20, Issue 48, 2021, Pages 87-113]
  • Perceived Usefulness Value creation for the customer by creating mindfulness of online payment application services [Volume 20, Issue 45, 2021, Pages 120-143]
  • Positive Experience Omnichannel Strategy: The Impact of Integrated Interaction Quality and Perceived Fluency on Customer Attitudinal Loyalty Through Positive Experience [Volume 20, Issue 48, 2021, Pages 87-113]
  • PrePurchase Consumer Behavior Presenting a Pattern for Consumer’s PrePurchase Behavior [Volume 20, Issue 46, 2021, Pages 168-192]

R

  • Repurchase intention Provide a Causal Model of Variables Related to the Intention to Repurchase in the B2C Online Auction [Volume 20, Issue 45, 2021, Pages 144-168]

S

  • Self-Congruity Theory Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
  • Sense of belonging Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2021, Pages 177-198]
  • Shannon Entropy Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2021, Pages 114-141]
  • Small Businesses Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
  • Social Connectedness Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2021, Pages 177-198]
  • Startup Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
  • Start-ups Provide a framework for the successful entry of female students into the field of start-ups [Volume 20, Issue 46, 2021, Pages 39-64]
  • Start-ups Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2021, Pages 13-42]
  • Strategic Analysis Entrepreneurship development strategies in the context of university-industry relationship Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
  • Strategic Response to Crisis Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2021, Pages 114-141]
  • Student girls Provide a framework for the successful entry of female students into the field of start-ups [Volume 20, Issue 46, 2021, Pages 39-64]
  • Sustainability Development Designing a Sustainability Marketing Model in the Iranian Banking Industry [Volume 20, Issue 47, 2021, Pages 88-110]
  • Sustainability Marketing Designing a Sustainability Marketing Model in the Iranian Banking Industry [Volume 20, Issue 47, 2021, Pages 88-110]

T

  • Targeted capacity building Provide a framework for the successful entry of female students into the field of start-ups [Volume 20, Issue 46, 2021, Pages 39-64]
  • Teenager Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
  • Thematic Analysis Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2021, Pages 13-42]
  • Thematic Analysis Identifying the Dimensions and Components of Consumer Nationalism by Mixed Method: Study of Iran’s Clothing Industry [Volume 20, Issue 48, 2021, Pages 61-86]
  • Trust in Advertising Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]

U

  • University and Industry Entrepreneurship development strategies in the context of university-industry relationship Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
  • Utilitarian values The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]

V

  • Value Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
  • Value Creation Value creation for the customer by creating mindfulness of online payment application services [Volume 20, Issue 45, 2021, Pages 120-143]

W

  • Website quality Provide a Causal Model of Variables Related to the Intention to Repurchase in the B2C Online Auction [Volume 20, Issue 45, 2021, Pages 144-168]
  • Word of mouth Marketing Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]